Is Article me hum aapko batane wale hai ke aap kaise 2019 me SEO campaign start kare. Agar aap SEO campaign start karna chaht hai to isme success hone ke liye aapko bahut saare factors ko dhyan me rakhna hoga.
SEO campaign start karne se pahle aapko ye jaanna hoga ke aajkal SEO kis tarah se work karta hai.
Jaisa ke hum jante hai ke SEO trend bahut jaldi change hota rahta hai. Google regularly apne Algorithm ko update karta rahta hai.
Isliye hume apne wesite ko up to date rakhne ke liye SEO campaign karni ki zaroorat hoti hai.
Is post me hum aapko batayenge ke aap kis tarah SEO campaign start kare.
Step #1: Find Keywords
Kisi bhi successful SEO campaign plan ka pahla step Keyword Research hai.
Aaj is article me hum aapko atayenge ke aap kis tarah se keyword find kare.
Google Keyword Planner
Google Keyword Planner Google ka free Keyword research tool hai.
Google planner ki ek khas baat ye hai ke iska data direct Google se aata hai.
Google planner ka use karne ke liye aapko sirf “Find new keywords” field me aapko word enter karna hoga aur aapke samne keyword ke ideas ki list aa jayegi.
Apne business se related kuch keywords ko aap note down kar len. Aapko hum aage atayenge ke aap kis tarha se is list se best keyword ko select kare.
Try Keyworddit
Keyworddit keyword idea find karne ke liye ek best tool hai. Ye ek free tool hai jo Reddit pe subreddit se keyword idea show karta hai.
Aapko is keyword tool me sirf specific subreddit (e.g., /r/SEO) ko type karna hoga aur ye aapke liye keyword ki list search volume ke sath display karega.
Keyword tool ka use aap aise keyword ko search karne ke liye kar sakte hai jo zyada competitive nahi hote hai.
3. KWFinder : Long Tail Keywords
KWFinder ek aisa aisa keyword hai jise long tail keyword ideas ke liye aap use kar sakte hai.
Isliye aap is Keyword ki help se low competition long tail keyword ko uncover kar sakte hai.
4. Steal Competitors’ Keywords
Agar aap apne competitors ke keyword ka pata lagana chahte hai ke wo kin keywords pe rank kar rahe hai to SEMRush or Ahrefs aapke liye ek best option hai.
Is aat se koi farq nahi parta ke aap kis tool ka use kar rahe hai aapka process sa ke liye same hoga.
Pahla kaam jo aapko karna hai wo hai ke aap SEO me accha kar rake kisi competitor ko find kare.
Uske baad aap us competitor ko is tool me enter kare.
Aapko un sabhi keywords ki list mil jayegi jiske liye wo site rank kar rha hoga.
5. Apna 10 Keywords Choose kare
Ab jub aapke pass keyword ki list hai to aap apna keyword choose kare. Lekin aap best keyword kaise choose kare.
Keyword choose karte waqt kuch baten hai jise aapko dhyan me rakhni hogi.
1. Low Competition: Agar aap starter hai to SEO start karte waqt ye bahut important hai ke aap jis keyword ko select kar rahe hai uski competetion low ho.
Ab aap ye kaise pata kare ke jis keyword ko aapne select kiya hai wo low competition ki hai. Apne keyword ke competetion ko check karne ke liye aap us keyword ke search result ko dekhe.
Agar us keyword pe bahut authoritative sites rank kar rahi hai to aapko us keyword ko change kar dena chahye.
Iske alawa agar aap ek accurate result chahte hai to aap keyword research tool ka use kar sakte hai. Keyword tool aapko ye bata dega ke kaun se keyword ke kya competitive hai.
2. High Search Volume: Ab aapko dekhna hai ke jis keyword ko aapne select kiya hai uspe kitne search volume hai. Aapko aise keywords select karne hai jiski search volume zyada ho.
Jitne zyada Popular keyword hote hai wo utne hi zyada competitive hote hai. Isliye aapko aise less popular keyword ko select karna hoga jiska competition low ho aur search volume high ho.
Step #2: Publish Awesome Content
A aapke pass keyword ki list hai to a aapko un keywords ke around content ko optimize kar ke publish kare.
A baat ye aati hai ke aap kis tarah ke content likhe jo 2019 me rank ho sake:-
Long, Comprehensive Content: kuch dino pahle agar aap short content likhte the to aap aasani se google me rank kar jate the, lekin 2019 me aisa nahi hai.
Ek industry report ke mutabiq long content Google me accha rank karte hai.
Aapko chahye ke aap jis bhi topic ke bare me likhe us topic se related sabhi baton ko ek hi page me cover kare. Agar aap aise content likhenge jo user ko ek complete information de to aise content ko Google bahut jaldi rank kar leta hai.
Visual Content
Visual content aapke search engine ranking me ek bahut important role play karta hai. Khas kar jub social sharing ki baat hoti hai.
Agar aap apne content ke social media sharing chahte hai to apne post me visual content ko zaroor add kare.
3. Publish “Authoritative” Content
Agar aap apne content pe backlink chahte hai to aap authoritative content publish kare. Authoritative content aise content hote hai jisme repeated information nahi hote hai. Aise post likhene pe Google jald hi aapki site ko high rank provide karta hai.
Step #3: On-Site Optimization
Ab jub aapne ek high quality content likh liya hai to ab aapka SEO campaign ka next phase start ho gya hai. optimizing content
Jaisa ke hum jante hai ke SEO pichle kuch saalo me bahut change ho gya hai.
Is step me hum aapko batayenge ke aap apne site ko right way me kaise optimize kare.
1. Short, Keyword-Rich URLs
On-page SEO me bahut se log URL ko underestimate karte hai. Lekin aapko pat ahona chahye ke URL bahut important hota hai.
Aapko apne URL ko short aur keyword reach banana hoga. Aap hamare is article ko dekh sakkte hai jisme humne apne url sir keyword ko focuss kiya hai.
2. Apne Target Keyword KO Front me Rakhe
Aapko apne tittle tag ko create karte waqt ye koshish karni chahye ke aap apne target keyword ko front me rakhe. Kyuki Google aapke tittle tag me aane wale pahle terms ko weight deta hai.
3. Keyword ko First 150 Words Me Include Kare
Apne content ke first 150 words me target keyword ko include kare. Kyuki jub google aapke page ke html me kisi keyword ko pahle dekhta hai to wo use important samajhta hai.
4. Internal Link
Aapko apne site ke older post ko new post se connect karna hoga. Is internal link Google ko aapki site ko find aur index karne me help karta hai.
Iske sath hi Internal linking aapki site ko link authority provide karte hai jo aapke pages ko better rank karne me help karta hai.
Image Source: Google
5. Synonyms Keyword ka use kare
Finally apne post me keyword ke synonyms ka use kare. Keyword ka synonyms use karne se Google ko aapke content ka zyada acche se samajhne me help milegi.
Jaise agar aapka main keyword “SEO Techniques” hai to aap “search engine optimization strategies” “SEO Tips” jaise synonyms ka use kare.
Step #4: Build Backlinks
Link building ke bina aapka SEO campaign finish nahi ho sakta hai. Kyuki abhi bhi Link Google Algorithm ka ek important part hai.
Link banane ke liye aap niche diye gaye kuch techniques ko follow kar sakte hai.
1. Email Outreach
Agar aap apne site ke SEO ke liye serious hai to aapko Email Outreach ka use karna chahye.
Agar aap Email Outreach method ka use karte hai to aapko pani site pe authoritative site se legit link mil sakta hai.
Is liye agar aap apne content ko aise logon me share karte hai jo use share kar sake to bahut zyada chances hai ke aapki site ko authoritative site se link mil jayega.
2. Guest Posting
Guest posting ek solid link building strategy hai jiska use kar ke aap apne site pe backlink bana sakte hai.
Guest post karte waqt is baat ka dhyan rakhe ke apne related sitre pe hi post kare. Agar aapki site digital marketing pe hai to aapko digital marketing ki hi site pe guest post karna chahye.
Agar aap apne niche ke site pe guest post nahi karte hai to Google aapko penalize bhio kar sakta hai.
Step #5: Track Results
Ab aapka last step ye hai ke aap is baat ka pata kare ke aapka SEO campaign kisa perform kar raha hai.
Is baat ka pata lagne ke liye aap Google Analytics and the Google Search Console ka usre kar sakte hai.
Aap google Analytics ki help se apne organic traffic ko track kar sakte hai. Google Search Console aapko apke keyword ki ranking pata karne me help karega.
Aap in steps ko apne SEO campaign me shamil kare aur apni website ke traffic ko increase kare.
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