Ahrefs social media aur SEO tools ke most powerful suites me se ek hai. Ye ek Ahrefs complete guide hai jisme hum aapko ye batayenge ke aap Ahrefs ko use kaise kare. Is guide me hum is popular SEO tool ke jin topics ko cover karenge wo hai:
- Key features
- Advanced tips
- Lots more
Is liye agar aap Ahrefs se zyada se zyada fayda gain chhate hai to aap is Ahrefs guide ko follow kare.
#1. Ahrefs Introduction
Ahrefs Kya Hai?
Ahrefs ek SEO software suite hai jisme link building, keyword research, competitor analysis, rank tracking aur site audits ke liye tool shamil hai. Ahrefs me diye gaye zyadatar features ko marketing professionals ke liye design kiya gaya hai.
In short: Ahrefs ek popular SEO tool jise log Google me higher rank gain karne ke liye use karte hai.
Ahrefs Ko Kis Liye Use Kiya Jata Hai?
Ahrefs ka use mainly website’s link profile, keyword rankings, aur SEO health ko analyze karne ke liye kiya jata hai.
Aap Ahref ka use Google, YouTube, aur Amazon ke keyword research ke liye bhi kar sakte hai.
Aur bahut sare log Ahrefs ka use kisi khas topic pe accha perform karne wale content ko find karne ke liye karte hai.
Ahref jub 2011 me launch hua tha to ye mainly site backlinks ko analyse karne ka ek tool tha.
Aur iske features time guzarne ke sath behtar hote gye hai. Time ke sath ye ek link analysis tool se ek fully-featured SEO suite me convert ho gya hia jo ab Moz Pro and SEMrush jaise tool ko compete karta hai.
Today, Ahrefs mostly inke dwara use kiya jate hai:
- Small business owners jo apne khud ke websites ke liye SEO karte hai.
- SEO agencies jo multiple clients ke sath kaam karte hai.
- “In house” marketers jo apne employer ke site ke liye marketing run karte hai.
- Affiliate marketers jo several different sites run karte hai.
- SEO consultants jo clients ko unke SEO strategy pe advice karte hai.
Ahrefs Ka Cost Kya Hai?
Ahref ka price is baat pe depend karti hai ke aapne kaun sa palan choose kiya hai, chahe aap monthly ya annual billing sellect kare.
Yaha pe Ahrefs ke price bataya gaya hai:
Jubki Ahrefs currently free trial offer nahi kar raha hai, ye 7-day trial $7 me offer kar rahe hai.
#2. Ahrefs Terms And Metrics
Agar aap Ahref ko use karenge to aap ye notice karenge ke Ahref me bahut sare different terms aur metrics ko use kiya gya hai (jaise “UR”, “Ahrefs Rank” aur “CTLDs distribution”)
Aur in terms aur metrics ko Ahref me kahi pe bhi plane english me acche se describe nahi kiya hai.
Jaise ke unhone Domain Rating ko kuch is tarah describe kiya hai: “the target URL’s backlink profile on a 100-point logarithmic scale (higher = stronger).” Matlab ke “100-point logarithmic scale pe target ka URL backlink profile (higher = stronger)”.
Isliye Ahref ke key features ke bare me janne se pahle ye zaroori hai ke hum iske sabhi terms aur metrics ke bare me jaan le.
Common Ahrefs Terms
Yaha pe un terms ke bare me bataya gya hai jise Ahref ko use karne ke liye aapko samajhne ki zaroorat hai.
URL Rating (UR): Ye web page ka link authority hai. Ise page par point karne wale backlinks ke quality aur quantity ke combination ke base pe calculate kiya jata hai.
Domain Rating (DR): URL Rating entire site pe apply hota hai. (ye basically Moz Domain Authority ke equivalent hai). Ye target website ke total backlink profile ke strength ko show karta hai.
Anchors: Kisi site ke link profile me sab se zyada commonly-used anchor text ka breakdown hai.
Referring Domains: Ye un different unique websites ka number hai jo aapke dekhe jane wale page ya site se linked hai. Jitna zyada referring domains ka amount hoga Google me utna higher aapke rankings ke chances honge.
CTLDs Distribution: Ye un referring domains ke distribution ko show karta hai jinke link per country aapke site pe poin karte hai (.com, .edu. .de etc.).
Ahrefs Rank: Kisi site ke link profile ki worldwide ranking. jaise Alexa ranking, jitna kam number, utna better link profile.
Parent Topic: Wo broad topic jiske andar keyword aata hai. (for example, “link building” Parent Topic “SEO” ke andar aata hai).
Traffic Potential: Agar aap kisi keyword ke liye #1 position gain karte hai to aapko kitna traffic milega.
Keyword Difficulty: Kisi given keyword ke liye Google ke first page pe rank karna kitna mushkil ya aasan hai.
Also Rank For: Keywords ki list jisme top 10 results bhi rank karta hai. (for example, aise pages jo “content marketing” ke liye rank karte hai wo “what is content marketing” ke liye bhi rank kar sakte hai).
Ab hum Ahref ke features ko duscuss karenge.
#3. Backlink Analysis
Backlink analysis Ahref ka bread and butter feature hai.
Yaha pe bahut sare cool stuff hai jise aap kar sakte hai. Competitor ke backlinks ko analyze karne se lekar toxic links jo aapki website pe point kare hai unhe find karne ke liye aap iska use kar sakte hai.
Is section me hum aapko is feature se zyada se zyada fayda kaise gain kare ye batayenge.
Backlink Profile
Kisi site ya page ke link ko dekhne ke liye homepage or page URL ko “Site Explorer” me pop kare.
Aur aapko us site ke backlink metrics and organic traffic ke info ke sath ek dashboard milega.
Site ke link profile ke detail ke liye aap sidebar me “Backlinks” ko hit kar sakte hai.
Aapko full detail mil jayega.
Agar site pe bahut sare backlinks hai to aapko “Link type” ? “Dofollow” pe jana chahye.
Is tarah se aap bahut sare bekar ke nofollow links se bach jayenge.
Backlink Report Ke Sath Aap Kya Kar sakte Hai?
Yaha pe do main chize hai jo aap Ahrefs backlinks report ke sath kar sakte hai.
- Aap un Pages Ka Pata laga Sakte hai jinse aapke Competitor link karte hai… Aur jo aapse Link bhi kar Sakte hai: Aap apne site pe un articles ko find kar sakte hai jiski help se aap in pages pe link bana sake. Isi tarh se aap apne competitor ke entire link profile ko explore kare aur apne site pe link create kare.
- Apne Competitor ke link profile se Ye idea le sakte hai ke log is seite se link Kyu kar rahe hai: Aapko link profile ko dekhne se ye idea lag jayega ke log is page se kyu link kar rahe hai. To agar aap same is tarah ke site se link hona chahte hai to ye research ka ek accha tareeqa hai.
“Link Intersect”
Ye ek bahut hi zabardast tareeqa hai jise zyadtar log nahi jante hai. Ye kaise kaam karta hai niche bataya gaya hai:
Top navigation me “More” ? “Link Intersect” ko Hit kare.
Uske baad do ya us se zyada competing sites ko field me dale.
Phir aapke samne un sare site ke naam aa jayenge jinse aapke dale gaye sites linked honge.
Ye aapke liye Useful kyu hai?
Agar koi aapke kisi ek competitors se linked hai to, is se aapke liye kuch khas nahi hai. Ye link ho sakta hai ke kisi particular relationship ki wajah se ho. Ya phir wo lucky ho.
Lekin agar koi site aapke teeno competitors se link ho, to iska matlab bahut kuch hai. Iska matlab ye hua ke inka apne niche me link karne ki tendency hai.
Aur agar aap bhi us same approach ko follow karte hai to ho sakta hai ke wo aapse bhi link kare.
Best By Links
“Best by links” = Site pe wo pages jinpe sab se zyada backlinks hai.
Aur hum ye kah sakte hai ke Ahref ke entire toolkit me ye seb se BEST features me se ek hai.
Is feature ki help se aapko ye pata lag jayega ke kis tarh ke page se log zyada backlink banate hai.
Aap un pages se idea laga kar apna khud ka bhi us tarah ka page create kar sakte hai taki aapke page pe bhi zyada se zyada backlink ban sake.
“New” Backlinks
Ye feature aapko un sites ki list deti hai jo sirf aapke site ke linked hai.
Ye helpful kyu hai?
Kyu ki ye aapko un link building ke opportunities ko show karta hai jo abhi kaam kar rahe hote hai.
“New” backlinks aapko fresh link building opportunities ko identify karne me help karta ha sakta hai. Ye aapko ye bhi janne me help karega ke kaun sa link building abhi accha kaam kar raha hai.
“Lost” Backlinks
Lost backlinks is tarh ke link hote hai jo aapse link kiya karte the lekin haal hi me aapke link ko hata diya gaya hai.
Ye aapko lost link ko phir se gain karne me helpful hai.
Agar aap is baat ka pata laga lenge ke kisi ne aapke link ko kyu remove kiya hai to aap us link ko phir se wapas pa sakte hai.
Agar aap link ko loose kar rahe hai to ye ek normal baat hai. Kabhi kabhi scraper sites kisi page ko delete kar degi. Kuch log aapki link ko is liye hata dete hai ke wo link ab relevant nahi hoti hai.
Is way ka use kar ke aap legitimate lost links ko phir se gain kar sakte hai.
#4. Keywords Explorer
Keywords Explorer Ahref ka keyword research tool hai.
Ye aapko har ek keyword pe data ka ek accha amount show karta hai.
Is section me hum aapko show karenge ke aap Ahrefs me keyword research kaise kare.
Keyword Overview
Keywords Explorer me keyword enter karte waqt aapko waha pe kuch cards dikhenge.
Ye “Overview” section hai jo aapke search kiye gaye term ka high-level overview show karta hai.
Agar aapne is tool ko pahle kabhi use kiya hoga to is keyword too ke zyadatar stuff se aap pahle hi familiar honge.
Ye overview SEO ke liye keyword choose karne me ya quickly two different keywords ko decide karne me helpful hai.
Lekin jo chiz Keywords Explorer ko unique banata hai wo ye hai ke apko keyword ki “Return Rate” bhi dekhne ko milti hai.
Number of clicks:
Un logo ka percentage jinhone paid vs. organic results pe click kiya hai:
Aur “Clicks per search”:
Ye information important kyu hai?
Aapne shayad notice kiya hoga ke Google har saal result me pahle se zyada SERP feature add kar raha hai.
Featured Snippets, “People also ask…” boxes, additional ads, video carousels, aur bahut sari chizen.
Iska matlab ye hai ke ab aap sirf keyword ke search volume ke sath hi nahi rah sakte hai. Aapko ye bhi janna hoga ke kitne log organic result pe click karte hai. Kyu ki zyadatar cases me ye dono numbers completely different hai.
Yahi reason hai ke bahut sare SEO professionals traditional search volume se zyada “Clicks” pe focuss karte hai.
Keyword Ideas
Keywords Explorer new keyword ideas generate karne me bahut accha nahi hai. Aapke diye gaye keywords ka wo simple variation show karta hai.
Lekin agar aap apne keyword ka long tail version find karna chahte hai to ye feature aapke liye bura nahi hai.
Aap sidebar me“All keyword ideas” ko hit kar sakte hai.
Is se aapko interesting keywordsko find karne me help milega.
SERP Overview
Page ke bottom me aapko un pages ke information dikhenge jo aapke search kiye jane wale keyword ke liye SERP me rank karte hai.
Sab se pahle aapke pass “SERP History” hai.
Yahan pe aapko Ahref ke collect kiye gaye data ke according ranking kaise change hui hai uska breakdown hai.
Ia tarah se aapko ye idea lag jayega ke kis tarah se pages first page pe aye aur waha se chale gaye.
Is ke sath hi aap ye bhi dekh sakte hai ke time ke sath result kis tarah se fluctuate kiya hai.
Jaisa ke aap upar diye gaye keyword “link building” ko dekh sakte hai ke wo pichle kuch salo se kis tarah se stable hai.
Lekin wahi “creatine” jaise keyword ko dekhte hai to uska result aapko stable nahi dikhega.
Ye helpful Kyu Hai?
Agar ap aise SERP ko dekhte hai jisme last 12 months se koi bhi changes nahi aya hai to apke yaha pe ane aur chizon ko mix karne ke chances bahut kam hai.
Wahi dusri taraf agar aap ek volatile SERP ke across aate hai to iska matlab hai ke Google ko abhi tak aise result nahi mile hai jise wo like kare. Aur iska matlab ye hai ke aap top 10 ko crack kar sakte hai.
SERP History ke sath hi Ahrefs Domain Rating, URL Rating, number of backlinks etc ke base pe 10 result ko break karta hai.
Ye SEO ke liye typical SERP breakdown hai. Yahan pe jo interesting feature hai wo hai “Top keyword“ column.
Ye aapko wo keyword dikhata hai jo us page pe sab se zyada organic traffic lata hai. Zyadatar cases me ye wo keyword hai jisko aap analyse kar rahe hai. Lekin zyadatar cases me aap aise keyword ko uncover karenge jise aapne kabhi search karne ka socha bhi nahi hoga.
Dusre Search Engines Ke Liye Keyword Research
Ahref ka keyword tool ab different search engines ko bhi support karta hai.
zyadatar keyword research tools ki tarah aap different countries ke keyword data ke liye search kar sakte hai.
Lekin aap actual me different search engine ke liye Keywords Explorer ka use kar sakte hai jaise:
- YouTube
- Amazon
- Bing
- Yahoo
- Yandex
- Baidu
Is liye agar aap inme se kisi bhi non-Google search engines ke liye SEO karte hai to aap yaha pe ise cover kar sakte hai.
#5. Organic Keywords Aur Organic Search Traffic
Is feature ki help se aap dekh sakte hai ke kis kayword ke liye kaun rank kar raha hai.
Aur agar aap kisi domain ya URL ko Ahrefs me enter karte hai to aap dekh sakte hai ke kaun se exact term ke liye wo rank kar raha hai.
Ye aapko quickly ye janne me help karega ke aapki site aapke competition ke liye kitni tayyar hai.
Aap iski help se ye bhi dekh sakte hai ke aapki site kaisa perform kar rahi hai.
To chalye is useful feature ko detail me jante hai.
Organic Keywords and Organic Traffic
Ahref ka “Organic Keywords” aur “Organic Search Traffic” features se un tamam keywords ko reveal kiya ja sakta hai jiske liye domain rank kar raha hai… iske sath hi aapko ye bhi pata chalta hai ke is waqt site kitni traffic gain kar raha hai.
Aap yaha pe chart ki help se ye bhi dekh sakte hai ke time ke sath ye metric kis tarah se change ho raha hai.
Traffic Value
Ye feature aapke search se aane wale traffic ka approximate value show karta hai.
Jitna high ye nubmer hoga utna valuable traffic hoga.
Yahan pe attention pay karna kyu zaroori hai?
Waise Google se 1M visitors har month pana ek baat hai. Lekin agar us me se zyadata traffic kam se kam commercial intent wale keywords se aate hai, to ye aapke liye zyada valuble nahi hai.
Wahi dusri taraf ek site 10k visitors her month pata hai, lekin ye traffic strong buyer intent wale hote hai logo se bana hai, to ye aapke liye valuable hoga aur ye Traffic Value report me dikhayi dega.
In fact, aapko kisi bhi chiz se zeyada apne Traffic Value number pe dhyan dena chhaye. Jub tak ye upar jata rahega aapki search traffic ki quality increase hoti rahegi.
#6. Content Explorer
Ahref ka Content Explorer aapko aise content ko show karne ke liye design kiya gya hai jisme bahut sare social shares milte hai…yaha pe ye zaroori nahi hai ke wo backlinks ho.
Is chapter me hum aapko batayenge ke ye feature kaise work karta hai.
Highly-Shared Content Find Kare
Yahi main reason hai jiske liye log Content Explorer ka use karte hai.
Aapko sirf itna karna hai ke Content Explorer me keyword ya topic ko dalna hai.
Aur aapko un articles ki list mil jayegi jinhe social media pe bahut share kiya gaya hai.
Agar koi specific social media network aapke liye important hai, aap us specific site ke share ko sort kar sakte hai.
Otherwise, aap list ko scan kar ke ye general idea le sakte hai ke kya work kar raha hai.
Sort By Traffic Value
Traffic Value ek bahut accha metric hai jiski help se aap ye jaan sakte hai ke aapke site ka SEO kaisa perform kar raha hai.
Aur Content Explorer me result ko aap Traffic Value se sor kar sakte hai. Is tarah se aap sirf un content ko hi nahi dekhenge jise bahut sare shares mile hai…balki aapko aap un content ko bhi dekh sakte hai jo aaj bhi aapke site pe valuable traffic late hai.
Republished Posts Find Kare
Screen ke top left-hand corner me little dropdown hai jo aapko aise content dhundhne me help karta hai jo republish kiya gaya hai.
Ye aapko ek better idea de sakta hai ke koi specific content itna accha kyu kar raha hai.
#7. Helpful Ahrefs Features
Ab hum Ahref ke kuch random features ke bare me baat karenge. To chalye dekhte hai in features ko.
Competing Domains
Ye report aapko un domains ki list deta hai jo same keyword ke liye rank karne ki koshish ar raha hota hai.
Ye report aapko un sites ki detail janne me help karega jo Google’s organic search results me aapko compete kar rahe honge.
Competing Domains khas kar un sites ke liye zyada useful hai jinhone turant apne site ko launch kiya hai ya aapko aapne kisi new client ko serve karna hai.
Kyuki ye report aapko kuch hi minutes me us site ke liye SEO landscape dikha sakti hia.
Iske sath hi aap kuch competing sites ke liye “Best By Links” report bhi check kar sakte hai.
Is tarah se aap ye jaan sakte hai ke kis tarah ke content aise space me accha kaam karte hai.
Content Gap
Content Gap aapko aise keywords show karta hai jiske liye aapke competitor rank karte hlekin aap nahi karte hai.
Ye single website ko analyse karne se zyada helpful hai. Kyuki agar aapko aise koi do competing sites milti hai jo kisi keyword ke liye rank kar rahi hai to us keyword ke liye aapke bhi rank karne ke chances kafi zyada hai.
Site Audit
Ye basically Screaming Frog ka web-based version hai.
Ise use karne ke liye aapko isme apne site ka homepage dalna hoga.
Aapki site pe kitene pages hai, iske base pe ye kuch minutes se several hours le sakta hai.
jub ye poora ho jayega to aapko apne site ke sabhi pages ke bare me ek thorough technical report milega.
Isme redirected, blocked by Robots.txt, ya noindex tag applied pages shamil hai.
Paid Search
Bhale hi Ahref ko SEO khas taur pe design kiya gaya hai lekin isme PPC campaigns ke liye kuch feature shamil hai.
Ise use karne ke liye aap competing site ko Ahrefs dale aur “Paid Search” ko hit kare.
Aur aap dekh sakte hai ke kaun sa ad us site ke zyada traffic generate karta hai.
Iske sath hi aap un keywords ko bhi dekh sakte hai jo aapki site pe zyada paid traffic la raha hai.
Aur un landing pages ko bhi dekh sakte hai jinpe zyadatar traffic aa rahi hai.
Alerts
Alerts aapke liye tab helpful hai jub aapsite ke links aur rankings ke top pe rahna chhate hai.
Isi wajah se aap Ahrefs se kah sakte hai ke aap aur aapke competitor ki site jub bhi new backlink gain kare to aapko email se inform kiya jaye, ya phir kisi new keyword ke liye rank kare tab bhi.
Domain Comparison
Yahan pe aap 2-5 sites site ko ek sath compare kar sakte hai.
Ye useful kyu hai?
Agar aap ye janna chhate hai ke aapki site aapke competitor ke comparison me kaise hai.
Yahan se aapko ye pata chal jayeg ake aapke competitors ke site pe aapse kitna zyada link available hai. Is se aap apne link building pe focuss kar sakte hai.
#9. Advanced Ahrefs Tips
Agar aap apne Ahrefs subscription se zyada se zyada fayda uthana chahte hai to aap yaha pe diye gaye advance tips ko use kare.
Easily Find Broken Links
Agar aap Broken Link Building karna chahte hai to Ahref aapko ek sites ki broken link shoow karta hai jiski help se aap Broken Link Building kar sakte hai.
Analyze Anchor Text
Keyword-rich anchor text aapke Google ranking ko improve kar sakta hai. Agar aapka anchor text bahut optimized hoga to aapko Google penalty dena par sata hai.
Isliye “Anchors” report ki help se aap ye check kar sakte hai ke aapka anchor text generic aur branded anchor se bana ho.
Best By Links Growth
Ye aapko un pages ko show karta hai jo abhi link gain kar rahe ho.Specially last day, week ya month me.
Ye janne ke liye bahut useful hai ke aapke industry ke log kis se link kar rahe hai.
Batch Analysis
Agar aap kisi bhi tarah ka SEO kar rahe hai to Batch Analysis aapke liye hai. URLs ko one-by-on analyse karne ke bajay aap yaha pe200 URLs ko ek sath analyse kar sakte hai.
Guest Post Opportunities
Kya aapko pata hia ke aap Ahref ka use apne niche me aise site ko find karne ke liye kart sakte hai jo guest post o accept karta ho.
Top Content
Ye basically social shares ke liye “Best By Links” hai. In other words aap dekh sakte hai ke kaun sa page social media pe zyada share kiya gya hai.
Aise content jise share kiya jaye aur jis se link kiya jaye in dono me bahut difference hota hai.
Agar aapka #1 goal social media share hai aur blogs aur news site se referral traffic gain karna hai, to ye wo feature hai jise aapko check karna chhaye.
Ummid hai aapko Ahref ke ye article (AHREFS: Complete Guide) informative laga hoga. Agar aapka koi swaal hai to aap humse comment section me pooch sakte hain. Apke liye ye (WordPress in Hindi) course design kiya gya hai, Is Website pe apko WordPress Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.
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