SEO (Search Engine Optimization): Apne blog ya Website pe traffic generate karne ke bahut se tareeqe hai jinme social Traffic, Organic Traffic aur Referral Traffic shamil hai. Search engine (google,bing, yahoo) se milne wale traffic ko organic traffic kaha jata hai. Organic traffic hi traffic ka sabse behtareen source hai.
What is SEO?
SEO ek aisa process hai jiski help se hum apne blog ya website ko is tarah se optimize karte hai ki wo search engine pe high position pe rank kare, aur website par organic traffic gain kar sake.
SEO ka full form Search Engine Optimization hota hai, aur is technique ka use website ko search engine ke liye optimize karne ke liye kiya jata hai.
Jub kabhi bhi hum hame internet pe kuch search karna hota hai to hum kisi na kisi search engine ka use karte hai. Duniya me 75% log Google search engine ka use karte hai. Google ke alawa yahoo, Bing bhi search engine hai jiska use internet pe kuch bhi search karne ke liye kiya jiata hai. In search engine me hum Search Engine Optimization ki help se apne blog ko top position pe late hai.
Search engine pe kuch bhi search karne ke liye hum Keyword ka use karte hai. Hamare enter kiye huye keyword ke liye jo result hame search engine me dikhta hai wo apne apne ranking ke base pe hota hai. Kis keyword ke liye Sab se upar aane wale result ko rank me no1 kaha jata hai. Internet pe jitne bhi site hai sab ki ye koshish hoti hia ke wo search engine me no1 position pe rahe.
Apne site ya blog ko no1 position pe lane ke liye hame apne post me SEO ka use karna hota hai. Apke blog ka SEO jitni achi tarah se hoga aapka blog search engine me utna hi high position pe rank karega. Aur jub aapka site high position pe rank karega to aapke site pe tarffic bhi aane lagega aur aapka site popular ho jayega.
Generally SEO do tarah ke hote hai:-
On Page SEO – Article likhte waqt article me jis bhi content ko implement karte hai jaise heading, content quality, keyword placement, title, tags etc ko optimize karna hi on page optimization kahlata hai.
Off page SEO – Search engine pe website ki rank ko improve karne ke liye jin off-site methods ko hum implement karte hai jisme mostly link building activities use kiya jata hai use off-page optimization kahte hai.
SEO Important factors
- Content quality SEO ka ek bahut important factor hai. Agar aapke content ki quality acchi hogi to aapki site pe visitors aayenge aur search engine aapke site ko automatically high rank provide kar dega.
- Keyword placement bhi SEO ka ek important factor hai. Hame apne post me relavent keywords ko khas interval pe place larna chahye.
- Website pe Visual Content jaise image video ka use readability ko aasan bana deta hai. Text se zyaad Visual Content visitors attract karte hai.
- Backlink off page optimization ka part hai aur search engine pe site ke rank ko high karne me liye bahut important role play karta hai. Back link ke help se aapke site ko kisi dusre site se link kiya jata hai jiski wajah se aapki site pe traffic increase ho jati hai.
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